About Me

I'm a writer, editor and content creator currently working as the Beauty Editor at BURO Malaysia. I graduated from King's College London with a degree in Anatomy, Developmental and Human Biology in 2019, and pivoted to pursue a career in media shortly after. 

I'm passionate about all things beauty, culture and health. My background in science has given me excellent context for the beauty industry, and I'm constantly using my knowledge to inform the work I publish on my vertical.

I leverage my sharp analytical skills, SEO know-how and creative flair to produce engaging, multi-platform beauty, lifestyle and cultural content geared towards diverse audiences.

• Editorial writing
• Sales writing
• Social media writing
• Social media strategy

• Creative direction
• Shoot coordination
• Event planning
• Model and product styling

• Content Management System: WordPress
• Video and Photo Editing Programmes: CapCut, Adobe Photoshop, Meitu
• Content monetisation and analytics: Skimlinks, Google Analytics
• Relevant applications: Microsoft Office, Google Suite